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6 Indigenous owned brands to fall in love with.

July 2022

Each year in the first week of July, Australia celebrates NAIDOC Week to recognise the history, culture and achievements of Aboriginal and Torres Strait Islander peoples.


In celebration of the very talented creatives behind Indigenous owned brands we’ll be featuring our favourite Indigenous owned brands making stunning products for mama’s and their minis.


NAIDOC Week is a great time to learn more about First Nations cultures and histories. I encourage you to get involved and check out what’s happening in your local area on the NAIDOC Week Calendar. 

1. Marara Designs

Based In | Wiradjuri Country

Best For | Aboriginal Educational Toys

Price Range | $5 - $462

Our Fave | Aboriginal Symbol Matching Game + Dreamtime Story Board Bundle ($132)

 

Marara Designs is the brainchild of proud Wiradjuri woman and mama to three boys, Shelby-Rae.  This super mama has created a stunning range of handmade Aboriginal Educational Toys that bring First Nations culture, art, education and language into our homes.


From gorgeous announcement plaques to full educational bundles your little ones will have hours of joy learning and playing with these stunning engraved educational toys.


Handmade with love from ply wood and natural red gum, Marara Designed pieces suit the decor of any home and are an investment to help educate and help kids learn about First Nations culture.


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2. Jaana Bulaan

Best For | Kids Clothing

Price Range | $8 - $90 

Size Range | 12mths - 10yrs + Adult

Our Fave | Layers of Time Wrap Blanket ($45)


Created by Bianca and her mother, both proud Bundjalung women, Jaana Bulaan make nursery items and clothing for little ones adorned with beautiful Aboriginal art.


From Organic Cotton t-shirts and bamboo baby swaddles to the gorgeous matching mum and daughter dresses, Jaana Bulaan will have your little one looking oh so cute!


We love that with each piece you buy featuring Bianca's own artwork you'll receive the story behind the artwork; such a beautiful touch.


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3. Kykoe

Best For | Indigenous Hair Accessories

Price Range | $16 - $28

Our Fave | Kuu Dreaming Scrunchie Headband ($26)


Kykoe is your go to for stunning hair accessories, you can't go past their iconic scrunchie headband or if you're into the classic scrunchie, they've got you covered too.


The very talented Tishara, a proud Meriam, Butchulla, Barada Barna & Cingalese woman, created Kykoe as a side hustle while nurturing 3 young children and since then has grown Kykoe into one of the coolest hair accessory brands collaborating with the likes of Gammin Threads & Amber Days.


Each item features artwork by Indigenous artists in a range of joyous colours.  If you haven't got a headband mama, you need one of these, throw it on for an effortless chic look.


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4. Magpie Goose

Best For | Bold Printed Fashion

Price Range | $25 - $279

Size Range | 6 - 22

Our Fave | Button Down Shift - Miinimbi  ($279)


Magpie Goose is a proudly Aboriginal owned social enterprise fashion label, showcasing bold prints designed by Aboriginal artists from remote communities.


Using fashion to celebrate Aboriginal culture, people and stories they have something for everyone, from gorgeous flowing skirts and dresses, to shirts and shorts for the boys, to baby rompers and even accessories for your furry friend.


Screen printed and made in Sydney, every piece features an incredible print created by Aboriginal artist and comes with a postcard telling you about the artist and story of the design.


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5. Myrrdah

Based In | Kalkatungu Desert Country

Best For | Contemporary Fashion

Price Range | $125 - $425

Size Range | XS - XXL

Our Fave | Lizzy Print Dress ($425)


Myrrhdah comes from the exceptionally talented women behind Cungelella Art.  You may have seen their gorgeous fashion featured in Vogue Australia.


The sisters share their culture through modern Aboriginal art inspired by their homelands in the form of stunning flowing dresses, shirts and tees in dreamy sunset tones and art gallery prints all ethically made in Australia.


You've got to be quick to get your hands on these stunning creations, they sell out quickly!


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6. Earth Jinda

Best For | Aromatherapy Blends for Mamas

Price Range | $35 - $150

Our Fave | Birthing Kit ($150)


Created by Jame, a proud Gumbaynggirr woman, mother, artist and aromatherapist, Earth Jiinda draws on wisdom passed down through generations to create products to support mental, emotional and spiritual wellbeing.


Each product is cleansed and cleared while setting intentions with a beautiful ochre eucalyptus and paperbark burning bundle made from and on country.


All blends are natural, cruelty free and Australian made ethically sourced and packaged with as minimal waste as possible - good for mama, baby, community and earth.


Be sure to check out the great work Earth Jinda are doing to support women choosing to birth on Country.


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Image Credits: Feature image via Olivier Mesnage, all other images via brands mentioned.  

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